How To Become A Successful Dropshipper

Become A Dropshipper

If you want to generate a full-time income (or more) from anywhere in the world, on your own time, as your own boss, then becoming a dropshipper is one of the best business models to start as you continue your internet entrepreneur journey. Starting a dropshipping business is not a get rich quick scheme, but with hard work, discipline, and consistent daily action you will be on your way to earning hundreds, thousands, tens of thousands, and/or even hundreds of thousands of dollars per month as an eCommerce entrepreneur.

You don’t have to dive into dropshipping full time if you don’t want or are unable to. You can start your dropshipping business part-time as a side hustle (or just for fun) and slowly build the business to the heights you choose for yourself. The more time you have to work on your dropshipping business per day the quicker you will see results. Furthermore, if you set up your dropshipping store correctly and it starts generating monthly income consistently, you can sell your entire dropshipping store to a qualified buyer for a huge lump sum. Other entrepreneurs that have become a dropshipper before you have sold their dropshipping businesses for hundreds of thousands and even millions of dollars.

Another great aspect of dropshipping is that once you create your first profitable store, you can repeat the process over and over again until you have a fleet of stores generating your net profits month after month. 

This article is a guide that will teach you what dropshipping is, how to make a profit dropshipping, and the path you need to take to become a successful dropshipper in 2020 and beyond.

What is Dropshipping?

If you want to become a dropshipper in 2020 you need to know what dropshipping is. Dropshipping is an eCommerce business fulfillment model where you as the online store retailer do not need to pre-purchase any inventory, nor do you need to worry about packaging and shipping the products you sell on your website. 

As a dropshipper, you sell products via your internet store. When a customer buys a product from your store, you then contact a supplier who makes that product, and then [drop]ships the product directly to your customer. This allows you as the online retail store owner to focus on what matters most in your eCommerce business. What matters most is marketing quality products to your customers, driving qualified traffic to your website, and customer support. 

Dropshipping is the fulfillment process of your supplier shipping the product that you sell on your web store directly to your customer as opposed to your pre-purchasing, storing, packaging, and shipping the product yourself.

A dropshipper is someone like you and me who starts an internet store using a supplier who dropships the products you sell directly to your customers. You as the store owner never have to pre-purchase the products you sell, nor do you have to store inventory in your house or pay a warehouse to store inventory for you.

You also do not have to worry about packaging and shipping those products because your dropshipping supplier does all of this for you. All you have to do is set the price you want to sell your product for, upload that product to your website and let the supplier know when someone purchases that product. Using dropshipper.com this can all be done as easy as a few clicks of a button. 

Becoming a dropshipper is such a great business model for new internet entrepreneurs to start in because of how low-risk and inexpensive it is to start a dropshipping eCommerce store. 

Benefits of Becoming a Dropshipper:

  • You never have to pre-purchase and store product inventory 
  • You never have to worry about packaging and shipping the products you sell
  • You do not have to pay for a physical store location  
  • You never pay for a product you sell until the customer purchases that product and sends you money 

How To Make A Profit Dropshipping

How Do You Make a Profit Dropshipping? 

Let’s go through a dropshipping business example step-by-step that helps understand how you as the dropshipping retail store owner make a profit.

Step 1: You set up a dropshipping retail store on the internet using dropshipper.com. For this example let’s say we choose to sell facemasks as our product (we will discuss later how to decide what products to pick). 

Step 2: After some supplier research we find a qualified supplier on the internet that manufactures the facemasks we want to sell and is also willing to dropship them directly to our customers.

It costs the supplier $4 to make the facemask and another $1 to package and ship the facemask anywhere in the world. All in it cost the supplier $5 to make and ship the facemask. 

Step 3: You choose to sell the facemask in your store for a price of $15. You can sell the facemask for any price you want. 

Step 4: You market the facemask to your dream customers on the internet.

Step 5: A customer purchases a facemask on your web store and sends the $15 payment which goes to your bank account. 

Step 6: You notify the supplier that someone purchased a facemask. Then you send the supplier the $5 it costs to make and ship the facemask along with the customer’s shipping information. We get to keep the additional $10 as profit!

You got paid $15 by your customer but only need to pay the supplier $5 to make and ship the facemask so you keep $15 minus $5 which equals $10 as profit.

Step 7: The supplier ships the facemask directly to the customer and you get to keep the $10 profit and everyone is happy. 

As you can see from the above example, you choose the price you want to sell your products for as long as you charge a price higher than what it costs the supplier to make and ship the product. Any additional money left over is profit. You can make the price of your product as high as your customers are willing to pay. 

This was just a simple example and you will also need to take into consideration when pricing your products how much money you spend on things like:

  • Marketing to customers 
  • Monthly business expenses 
  • Taxes 

Dropshipping Store vs. Dropshipping Supplier 

As you now know when someone says they are a “dropshipper”, that could mean two different things. Most people that say they are dropshippers mean that they run an internet retail store that sells products and when someone buys the products they have suppliers dropship those products directly to customers. This is the type of dropshipper you will learn how to become in this blog post, the retail dropshipping store owner. 

The other type of dropshipper is the supplier who is willing to dropship the products they make directly to the customers of retail store owners. We as the dropshipping store owner want to find quality dropship suppliers that are willing to dropship the products they make directly to the customers we sell to. 

The Path To Becoming A Successful Dropshipper

The Path You Need To Take To Become a Dropshipper 

Technology is always changing. New technology comes and goes for every industry and it’s always been this way. Of course, it’s important to stay in the know and implement the latest and greatest technology stacks into your business. If you become a member of dropshipper.com we make it our mission to never let you fall behind in terms of dropshipping tools, tactics, and technology.

 If we at dropshipper.com suspect there is a new software or strategy that is the next best thing (our team is always looking for the next best thing), our subscribers will be the first to know.

That being said, once you have the baseline technology implemented into your dropshipping business and you have chosen an effective store strategy, it is the way of the sale and knowing how to properly find and market to your dream customer that will make you a profitable dropshipper. 

The art and science of knowing who your dream customers are, how to find them, and how to properly market to them are what will make your cash register ring. Once you have learned how to market and how to sell, you will have learned timeless business skill sets that you can apply to your business ambitions again and again for the rest of your life (regardless of whether you do dropship or not). Best you get started learning these skills now.

Let’s now discuss the correct path step by step for becoming a successful dropshipper in 2020. 

What Is Your Dropship Store Strategy?

Decide Your Store Strategy, What Type Of Dropshipping Store Do You Want To Start?

If you want to become a dropshipper then there are 5 effective dropship store strategies you can choose and we are going to discuss them all.

The Five Most Effective Dropshipping Store Strategies: 

  1. The Flex General Store Model 
  2. The Niche Store Model 
  3. The One-Product Store Model 
  4. The Print-On-Demand Store Model 
  5. The Affiliate Store Model

Each option gives you room to be creative within the respected strategy. Once you do decide on a strategy, stick with it for a while.

Part of being a successful dropshipper is testing different products within your strategy, and often failing on the first couple tests. If you do try to sell a product and it’s not a winner, that’s okay. You learned from the experience. Plus we at dropshipper teach you how to test for winning products at a very low cost. If a product is not a winner then move on and keep testing.

When you do find that winning product you will know how to handle it because of what you learned from your past product testing experiences. These strategies work so try to stick with the strategy you choose for at least a fiscal quarter or two. 

Inspire Uplift Flex General Store Example

The Flex General Store Model:

A flex general store is a dropshipping model in which you put up an online retail general store that sells a broad range of products that sometimes is but doesn’t have to be niche specific. The advantage of a flex general store is that you can go trendy product hunting within all niches. When you find new products that you think are viral winners according to your research you can quickly upload them to your store regardless of niche and start testing for sales. With a general store model, you don’t have to worry about posting niche-specific products because you sell trendy winning products from all types of niches.  

The flex general store is often a great strategy to start with if you’re a beginner dropshipper because you can keep uploading endless new viral products to test. Every product you test is another experience where you learn more about marketing, sales, and product selection. Plus when you find those winners and the cash starts rolling in it is very exciting and can be very profitable.

The products that are hot and sell well you keep in your store and the products that are duds you replace with new products that you think are the next big viral trend. Furthermore, when a new customer buys from your store you can add them to your email newsletter and send them emails when you have new trendy products for sale. Often customers who buy trendy items from you once will do it again and enjoy the thrill every time your newsletter hits their inbox with new products for sale. 

Flex general stores are a long-term play because your products change with the trends of the time. You can always keep adding and removing products to and from your store based on relevant trends during that specific period. 

The products you sell in your general store should primarily be cheap and meant to be bought impulsively from those scrolling through social media sites like Facebook, Instagram, and Pinterest. 

For example, when fidget spinners became the huge hype of the world they would have been a product worth testing on your general store along with other trendy trinkets, gadgets, and accessories. In your general store, you want to sell products that are not very complex and are bought to solve simple problems and/or provide joy and entertainment.

The disadvantage to flex general stores is that margins are low due to the cheap products you sell. It’s also harder to find pockets of dream customers due to the broad range of products you offer. This is why it’s so important to have an email list and keep actively marketing to repeat customers that have already bought trendy products from you in the past.

Meowingtons Niche Store Example

The Niche Store Model:

In the dropshipping world, a niche store is a store that sells a range of products tailored to an ultra-specific group of people. Some niche examples would be pet lovers, fishermen, people that like organic make-up, and gamers. 

A niche store is similar to the flex general store in that you are still looking for trendy winning products to promote. The difference is with the niche store you only sell products related to the specific niche you choose to be in.

Choosing a niche store can be an advantage because over time you can become an authority in your respected niche and people will come to buy from you because they trust you, and rely on you for quality information and education related to the niche. 

For example, If you are passionate about fishing and know all the best fishing brands, gadgets, and what qualifies to be a good fishing product then you can start a dropshipping store in the fishing niche. With your online store, email newsletter, and social media profiles you can build a community for people who want to know about the right fishing gear to purchase. You can even go more specific than fishing as a niche. For example, your niche store could be for “freshwater fishing” to gain even more authority in that specific market. 

Soon your customers will begin to trust you and rely on you for advice when making big freshwater fishing purchases. Once you have your customers trust they will keep purchasing all their fishing gear from you and tell others to buy fishing gear from you. 

This is a lot different than a customer buying a fidget spinner or back scratcher from your flex general store. If people start to trust you and your fishing knowledge (or whatever niche you choose) they will make high-ticket, high margin purchases from you over and over again.

Be sure to do some market research before committing to your niche. Some niches are extremely competitive and saturated while others are too small of a market to make a good profit. 

Ideally, you want to pick a niche right in the sweet spot that’s not too competitive yet still big enough a market to make a nice profit. You can be very creative with niche picking and you will be surprised how big some markets can be in very specific obscure niches.

Official Burrito Blanket One Product Store Example

The One Product Store Model: 

A one product dropshipping store strategy is just as it seems. You build an entire dropshipping business around one product that you think is the next big trend. When you create a one-product store then your website and business come off as the main authority for that particular product. 

Often for a one-product store, you offer different sizes and/or variations of that product but ultimately you only sell one thing. Sometimes a good supplier will offer white-labeling services, which means that the supplier is willing to put your brand logo and custom text on the product they made. This will establish your one product business to be even more of an authority. 

Official Burrito Blanket is a great example of a company that took authority over one product and made it huge with a one-product store model. Official Burrito Blanket now offers other types of blanket products but as you can see from the domain name they wanted to take authority and show the world that they were the supreme seller of the burrito blanket product. 

A lot of advanced dropshippers build a one-product store for every new trendy product that comes into the market. They find these trending products by scrolling through Facebook and Instagram and look for product ads with the most social activity in shares, comments, etc. Then they find a supplier for that product that dropships and afterward build a one-product store around that entire product. 

The problem with the one product store is that once the product is no longer a popular trend, that is the end of your store’s life and there will be no more money to be made. Also, there’s a chance that you will build your entire store around one product that you think is going to be a winner but actually is a loser. You will have spent all your time and money to build a losing store that won’t ever make you money. Proceed with caution and make sure you do your research if you plan to start a one-product store. 

Imouri Shirts Print-On-Demand Store Example

The Print-On-Demand Store Model: 

Print-On-Demand is a dropshipping store model where you can sell clothing like t-shirts and hoodies as well as other accessories like backpacks, hats, coffee mugs, jewelry, iPhone cases, etc. with your designs branded on the products. Using your brand designs on a supplier’s product is called white-labeling which we discussed briefly in the one product store model strategy. 

Most suppliers you work with will not be able to put your custom branding on the products they make and dropship to your customers. However, there are some dropship suppliers like Printful and Printify that allow you to put your unique designs on their products and accessories. 

If you’re not a designer yourself but still want to choose the print-on-demand strategy, it’s a common practice for entrepreneurs to hire a professional graphic designer either locally or online with outsourcing websites such as Upwork to make unique designs for you to put on your print-on-demand products. 

The disadvantages of print-on-demand are usually profit margin related. It can be expensive for the supplier to make personally branded products and then dropship those products to your customers. Therefore each sale you make won’t be as profitable as other products you may choose to dropship in other strategies. 

EZJ-Online Affiliate Store Example

The Affiliate Store Model:

If you want to sell well-known brand name products like Nike shoes, Canon cameras, Apple iPhones, etc., then it’s not a good idea to look for dropship suppliers that have these types of products. There are some but very few exceptions to this rule. This is because you often need to acquire a reseller’s license (which can be difficult to obtain) to sell name brand or you risk getting your entire store shut down as well as a potential lawsuit from the company whose product you tried to sell unofficially. Another reason you don’t want to dropship these products is that there’s no way you will be able to charge a lower price than the actual brand itself.

With that being said, what you can do is start an affiliate store where you drive traffic from your website to either the Amazon marketplace or that particular brand’s website. When a customer buys from that brand you get a commission from the sale. This process is called affiliate marketing. 

Affiliate marketing is a whole business model in its own right but has a lot of the same concepts as dropshipping:

  • You don’t have to pre-purchase inventory 
  • You don’t need to package and ship the products 
  • You can feature the products right in your online store as you would other dropship products

A lot of people on the internet make a lot of money as an affiliate marketer selling and recommending well-known brand name products on their online store and/or blog. You can set-up your affiliate store just as you would your dropshipping store and sell brand name products that link right to the brand’s website or to Amazon. You then get a commission every time someone buys that name brand product through your affiliate link. 

If you want to get started with the affiliate store model check out Amazon Associates which can integrate right into your dropshipper.com store. 

You now know the five most effective dropshipping store strategies. Pick the one that suits you best and now it’s time to figure out the dream customers you are going to market your products to. 

Who Is Your Dream Customer?

Define Your Dream Customer As Well As Their Pain or Pleasure Points

Often in other guides I see about becoming a dropshipper there’s a brief step somewhere planted in the post that says something standard like “market to your customers”. Yes, you will market to your customers aggressively (which we will discuss later) but before that, you need to whole-heartedly form a deep understanding of who your customer is.

If you don’t figure out in detail who your customer is you may find yourself burning money marketing to a segment that you think is the right customer but is actually way off. You need to know who your DREAM customer is.

Figure out what kind of things your dream customer is into, where your dream customer hangs out on the internet, how old they are, how much money they make, etc. The more specific you can explain your dream customer the better.

To become a successful dropshipper you will need to build your dream customer avatar. This is a crucial step that most beginner dropshippers do not take seriously enough. Paste a picture of your dream customer in a google doc, then name and describe them. If you are selling your products to both male and female customers, create two avatars.

A customer is always either trying to move away from pain or towards pleasure when they buy a product. Use those pain and pleasure points in your descriptions and advertisements. When starting out it’s best to pick products with a dream customer demographic that is known to have money and spend that money impulsively. Generally speaking the younger the audience the less willing they are to spend money impulsively on non-necessary consumer products but I have seen exceptions to this rule. 

Russell Brunson, CEO of Clickfunnels and author of DotcomSecrets suggests asking these four questions about your customer in regards to your business (in our case our dropshipping business):

  1. Who is your dream customer?
  2. Where are they congregating?
  3. What is the bait that you can use to attract them to you?
  4. What is the unique result you can create for them? 

If you want to become a successful dropshipper make sure you answer these questions thoroughly before you even think about building your store. Once you do have all these questions answered well and with extreme detail, it’s time to set up your dropshipping store.    

Build Your Dropshipping Store 

You should now know all about your dream customer, where they hang out, what free offers or sales you can use to bring them to your site, and the unique result you can create for them. It’s time to build your dropshipping store and upload products (or just one product) to sell.

Namecheap Domain Search

Purchase a Domain Name and Name Your Store

You’re going to need a name for your store. You want to choose this name based on what store strategy you picked earlier on in this guide.

 If you choose a flex general store model then you want to name your business more on the generic side like “Gadget World” or “Top-Popping Products”. These names give you room to sell a wide range of products.

If you choose a niche store model you want your store name to be niche related if possible such as “The Fishing Corner” if your niche is in fishing. 

If you chose a one-product store model your business name should revolve around that one product such as Official Burrito Blanket.

 If you’re doing the print-on-demand or affiliate store model you can name your business anything depending on how you want to brand yourself. 

Do not officially choose a store name until you have purchased a custom domain for that specific store name. 

If you want your dropship store name to be “The Fishing Corner”, you need to make sure the domain name “thefishingcorner.com” is available.

Go to https://www.namecheap.com/ and start searching for available domain names. Ideally, you want to own a .com domain for your store but there have been many successful stores with .co and .store domains so if you like a specific store name and .com is not available but .store or .co is then go for it. 

If you need help naming your store you can use a domain generator website like this one to get some ideas. Just type in a keyword that can be your niche or whatever word you think is best for your business and see what’s available. I would still go back to Namecheap afterward and purchase your domain there.

Once you have purchased your domain name and therefore you have an official store name, it’s time to set up your store and become a dropshipper.  

dropshipper.com store builder

Set Up Your Dropshipping Web Store

By now you have decided your dropshipping store strategy, you know all about your dream customer and you have your custom domain name purchased. You are well on your way to becoming a successful dropshipper and now it’s time to set up your web store. 

In the past, you would have had to hire a team of web developers to build you an eCommerce store from scratch and it would have cost thousands of dollars. But fortunately, if you subscribe to dropshipper.com and go through our set-up process, you will be taken through the store building steps and asked to choose your store template. Within minutes you will have a pre-built beautiful dropship store ready to sell products in just a few clicks of a button!

 We built dropshipper.com because we wanted you to have a pristine store ready to sell dropship products from quality suppliers as easy and quickly as possible. With dropshipper.com you do not have to worry about things like web hosting nor downloading endless plugins like cart-recovery systems and email opt-in responders because that all comes pre-built into your dropshipping website when you subscribe. 

Furthermore, with dropshipper.com you will have an easy to use dropship product/supplier finder that helps you instantly load products to your store from quality dropship suppliers. 

After signing up with dropshipper.com you instantly have your store built and ready to sell products. Let’s learn more about finding quality dropship suppliers.  

Ali2Woo Product and Supplier Search

Find a Quality Supplier And Start Uploading Products to Your Webstore 

By now you should have some idea of what products you want to sell. If you’re still looking for products to sell on your dropship store you can start getting some ideas researching on winning product hunting websites like thieve.co

It’s also always a good idea to follow your competition and relevant pages on social media for your respected niche. We suggest opting into your competition email lists to see what kind of tactics they are doing and the products they are selling. Observe what’s working for your competition and replicate those models and ideas on your webstore. Just be sure not to plagiarize and straight-up copy content. 

Once you have your first product or products in mind then start looking for a quality supplier who dropships and also has that particular product in their inventory. This is very easy to do with the product searching application that comes along with your subscription to dropshipper.com. All you do is type the product you want to sell into the product finder search bar and see what dropship suppliers are offering that product and for what price. 

Be sure to form a good relationship with your suppliers and have intentions to work together long term. You want to work with responsive suppliers who are upfront with you. You can find these things out by messaging your supplier (before you choose to work with them) some important questions from the get-go such as:

  • Do you have a minimum order quantity?
  • What are your average shipping times? 
  • What is your return policy? 
  • Do you as the supplier also sell directly to customers? 
  • Do these particular product prices change or remain the same over time?

Don’t be afraid to communicate with your supplier via messaging on the internet. It will get easier the more you message potential supplier partners. Messaging suppliers is necessary to find out if that particular supplier is a good match for your business. 

Fortunately, with dropshipper.com we make it easy to search for dropship suppliers based on product selection.

The Art Of Purchasing A Sample Product

Although it’s true when using the dropshipping business model that you don’t need to purchase the product you are selling ahead of time, a lot of successful dropshippers often order samples of the product or products they are going to sell so they can find out some important information such as:

  • How long is takes your supplier to ship the product and how well the shipping tracking works 
  • If the product is packaged properly and if the shipping labels are clean and done well 
  • If the product is good quality (after all you wouldn’t want to sell someone a product that you wouldn’t buy yourself) 

Additionally, if you have the product you’re selling with you physically you can use it to create custom content such as videos and photos for your webstore. You can also create custom advertisements for Facebook and Instagram as well as video and blog reviews. All of these things are great for driving traffic to your site. Custom content is known to have higher conversions then the generic videos, images, and text content that your supplier provides for you. 

Often if you ask, the supplier will send you a free sample of the product you are looking to sell. If not, you will only have to pay the wholesale price for the product. Paying for a sample product is a small investment for knowing if the product is worth selling as well as to find out if you’re working with a quality supplier. One of the best ways to add tremendous value to your customer is to first become the customer and know the pain and pleasure points first hand for yourself. 

Once you found a good product and quality supplier to dropship that product, with just a few clicks of a button using dropshipper.com’s software you will have your product loaded to your store and ready to sell. Once you’re in our platform we teach you the necessary steps such as setting up your payment gateways and writing proper product descriptions, etc. 

You now have products loaded to your site and it’s time to make your first sale and officially become a dropshipper. Once you start making sales you will likely get some customers that will be upset with their product or how it was delivered. When this happens you may have to take the blame and refund that customer even though it was your supplier’s fault. This is one of the disadvantages of the dropshipping method but shouldn’t happen often if you work with good suppliers. 

It’s time to drive traffic, also known as people, to your website so they can buy your products.

Drive Qualified Traffic To Your Web Store

Market To Your Target Audience And Drive Traffic To Your Online Store

Figuring out who your dream customer is and where they hang out online was the hard part, now you simply need to market to that dream customer. There are only two ways to get traffic. You can either earn it over time using free organic methods or you can pay for it and perhaps acquire customers at a faster rate. 

We will discuss the most common and effective types of free and paid traffic acquisition. If you want to become a successful dropshipper then you will need to implement a mix of both strategies into your business marketing plan.

Organic (Free) Traffic Methods:

  • Search Engine Optimization (SEO)
  • Organic Social Media Growth 
  • Organic Youtube Traffic  

Search Engine Optimization (SEO):

SEO stands for search engine optimization. The goal of SEO is to get your web store pages on the first page of search engines such as Google and Bing for relevant keyword search queries that your customers type into these search engines.

 SEO is a long term strategy to acquire free traffic and takes time but when you do it right and you finally get your pages on the first page of Google for relevant keyword searches your store’s cash register will start to ring. 

How Google ranks your page for keywords is based on a lot of different factors such as how your site is structured, the quality of your content, and how many other websites have links pointing to your web store (these links from other sites are also known as backlinks). 

Start your SEO journey by using as much quality custom content on your website as possible such as your product images, videos, and descriptions. 

Organic Social Media Growth:

Posting consistent content on your business’s social media profiles is a great way to bring in organic traffic. Once your dropshipping business is up and selling products you’re going to want to set up a Facebook Business Page as well as an Instagram profile. 

Start posting quality custom content on these social pages daily (5-7 days a week ideally). These social posts must add value to your followers and should be entertaining, emotionally stimulating, and relating to your business. 

If you’re pressed for time you can hire social media managers on outsourcing sites like Freelancer and Upwork to post content for you on your social media profiles. You can also use these outsourcing sites to hire writers to write blog posts for SEO and other custom content such as product descriptions for your dropshipping website. 

Organic Youtube Traffic:

Youtube is a video search engine site with billions of users that are actively looking for videos to teach them about something. Successful dropshippers often post custom videos reviewing their products and comparing their products to other competitor products. In the video description of your video, you can provide a link to your website where the viewer can purchase your product and drive that Youtube traffic to your dropship store. 

The internet is your canvas to get creative and start adding value to your customers. The more people you add top-notch value to the more customers you will receive, trust me. You won’t see success overnight with these organic traffic techniques but if you post consistently and add value every day you will start to see results in no time. 

Paid Traffic Methods:

  • Facebook Advertising 
  • Google Ads 
  • Influencer Marketing 

Paid traffic strategies can be very effective and you don’t have to spend a lot of money. Paid traffic methods are a great way to test new products out to see if they are winners or not. You need to make sure, however, that you have a quality advertisement created with a proper hook, story, and offer for your product. You also need to be sure that you are sending that ad to the right group of people. 

The product you are promoting could be spot on but not selling because your advertisement is bad or because you are showing that advertisement to the wrong audience. This is why knowing your dream customer is so important. 

Facebook Ads:

Once you have your Facebook Business Page established you’re going to want to create a Facebook Business Account for your dropshipping business. After you create a business manager account you will need to create an ad campaign optimized for conversions. Go through the steps and target audiences that like Facebook pages and keywords relevant to your niche, product, industry, etc. You should know what to target from when you worked on your dream customer avatar.

Start the campaign with an ad spend of $5 per day per product. If you don’t make any sales within the first 5 days of that ad campaign then that’s a sign you need to change something. What you need to change could be the product, the message, or the audience. Don’t change every variable at once though or else you won’t know what variable was the actual reason for success. If you are making sales then increase the ad spend accordingly. 

Facebook owns Instagram so you will be able to run your Instagram ads from your Facebook Business Manager. 

Once you start getting traffic to your store you can attach what’s called a Facebook pixel to your website that allows Facebook to collect user data about people that purchase products on your web store. You can then use that data to target lookalike audiences on Facebook that has the same character type of those customers that have already purchased from you. Lookalike audiences are very powerful.

Google Ads:

Running a Google pay per click ad campaign is a great way to pay for your web store or product page to get on the front page of Google but it can be costly. When you type something in on Google and the first few links you see say “Ad”… that is a Google pay per click campaign.

If you want to try this method you can go create a Google Ads account for your business. Once you create your account then research relevant keywords and start a Google Ads pay per click campaign.  

Influencer Marketing:

Influencer marketing is a super-effective way to get dream customers to your dropship website. First, you want to make a list of influencers on social media sites such as Instagram and Youtube that already have your dream customers as a fan base. Once you find the right influencers that appeal to your customer base you then pay those influencers to promote your products and provide a link for the influencer’s followers so they can go to your site and purchase items.  

You can either pay the influencer an upfront payment to promote your products or pay them a percentage of the sales you make from the promotion. 

The more popular the influencer the more expensive they will charge you. If you’re strapped for cash start with the micro-influencers that have dream customers following them and see if they will do a product promotion in exchange for a percent of the profit from the sales that the promotion makes. 

Now you know how to effectively drive qualified traffic to your dropship webstore using both free and paid methods. Rinse and repeat this entire process for each store you make and each product you sell. Congratulations, You have become a dropshipper!

You Have Become a Successful Dropshipper

Conclusion On How To Become A Dropshipper

If you made it through this guide you are now equipped with a high-level overview of how to become a dropshipper in 2020. We will post other articles in the future that will get more specific on some of the topics we discussed in this guide as this was meant as an overview to get you on the right path and in the right mindset to become a successful dropshipper. 

Dropshipping is a great business model to start as a new internet entrepreneur and can be very lucrative but it will take consistent daily work in the beginning even if it is only for a couple of solid hours a day before or after your day-job. Soon enough you won’t need a day job anymore because you’ll be rolling in the bucks. 

Steps you need to take to become a profitable dropshipper:

  • Pick your dropshipping store strategy
  • Research your dream customer 
  • Build your store 
  • Find a quality supplier and add products to your store 
  • Market to your dream customers using free and paid traffic methods 
  • Start making sales and living your wildest dreams 

I hope this guide helped and leave a comment below if you have any questions, comments, or concerns.

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