Facebook has become an indispensable tool for dropshipping stores because most promotional methods currently take place on social media. In other words, getting banned on Facebook would result in profit losses for your business, and that is enough reason to sit up and pay attention.
Unfortunately, banned Facebook accounts are not uncommon among online business owners. This doesn’t mean that it’s unavoidable, but you should be aware that it could happen. Simply knowing this is the first step to preventing it.
In this article, I’ll show you the exact reasons why Facebook could ban your account and how to prevent this from happening. I’ll also teach you what you have to do in the event that you get banned on Facebook.
Let’s get started!
What is a Facebook ban?
A Facebook ban occurs when you are denied access to your Facebook account for a certain period or permanently or when your business page becomes hidden or deleted. Facebook might also ban your business manager account from running ads.
There are several reasons why it might happen, and the consequences vary depending on the reason. But the first thing to keep in mind is that the worst thing that could happen is being banned permanently without the possibility of restoring your pages. As long as that isn’t the case, then you’ve got a fighting chance!
How could a Facebook ban affect your business?
As a dropshipper or business owner, you have to avoid a Facebook ban by all means necessary. While your personal or business account (or even both) are banned you can no longer run ads, upload posts, and nobody can even view your business page in some cases. In Short, your social media marketing would be frozen, which means that you won’t be able to acquire new customers.
How long can a Facebook ban last?
The length of a Facebook account ban will depend on the severity of the supposed policy violation. Generally, the duration will increase each subsequent time your account gets banned, which might range from 1 to 3 to 7 or even 30 days. After a 30 day ban, the next one will usually be permanent.
By this point, you probably understand how bad for business a Facebook ban is. Let’s cover the reasons why a Facebook account might get banned and how you can avoid it.
What are the actions that might get you banned on Facebook?
To create a Facebook business page and run Facebook ads, you must first have a personal account. This means that your personal and business accounts are linked, and the actions you make on your personal account affect your business account as well. So, you have to be careful not to get your personal account banned since your business account will be automatically banned as well. Here’s how to avoid a Facebook ban on both personal and business accounts:
- Don’t upload posts or comments that contain hateful speech or offensive information
This is the most popular reason why a Facebook account might be banned, and it could be easily avoided by paying attention to what you post and what you comment. Yes, Facebook is a free-speech platform, but even that has its limits.
Facebook will not ban your account for one such post or comment, it will only remove it, and tell you why it was removed. But it will ban your account if you continue to do the same thing.
- Don’t be too active or too passive
Facebook has been criticized for allowing bots to create accounts lately. This is why it started making more efforts to stop bots from creating accounts and started banning the accounts that show any suspicious activity.
If you upload too many posts, comments, or like too many posts within a short period, this will flag your account because Facebook might believe that you are a bot.
On the other hand, if you have no activity at all on your personal account, Facebook might think that it’s a fake page, which might also cause your account to get banned.
There are also situations where Facebook will ban inactive personal accounts that actively run ads. So you’ve got to strike a right balance here between not being too active or too passive.
- Don’t delete comments or ignore customer complaints
Customers will comment on your posts from your business account wherever they like your products or not. Sometimes, those comments reflect some minor issues customers have experienced with your brand.
And some business owners delete those comments instead of fixing the issues. First of all, that’s not the right way of doing business. Second, it could get you banned. I understand that bad comments might turn away a few potential buyers, but calmly responding to this negative feedback will do you better in the long run.
Hiding a few comments that reflect some issues with your products will not get your account banned immediately. However, it could ruin your reputation, after which Facebook might decide that it doesn’t want anything to do with you.
- Don’t create ads that mismatch your products
When creating ads, make sure that they show exactly what you’re advertising. This means that there are no mismatches when it comes to materials, colors, or quality. If the customers are not satisfied with your products, they report your ads or your business page.
And if there’s a big number of complaints within a short period, Facebook might decide to ban your business page because it doesn’t want to be viewed as a marketplace for scammers.
- You didn’t respect the terms and conditions
One of the biggest lies of our days is “I have read, and I agree with the Terms and Conditions.” Nobody pays attention to the terms and conditions when they create a new account.
I understand that they appear overwhelming like you need a law degree to understand them, but you have to know what you’re agreeing to avoid issues later on. Those terms and conditions outline the exact reasons why a Facebook account or ad might get banned.
- You’re advertising a prohibited product
Although Facebook is one of the best places to advertise your products online, it won’t just let you advertise any product you want. Some examples of products that can’t be advertised on Facebook are:
- Unregulated supplements
- Fake products
- Beauty products that show before and after pictures
- Tobacco products,
Among other controversial products.
Every ad you create is reviewed by Facebook before being published to check whether:
- It advertises a prohibited product
- Follows the Facebook advertising policies
Sometimes, Facebook might wrongly assume that you’re violating one of these policies, which is great news for you. Further below, I’ll explain what you should do if that’s the case.
- There are too many shady accounts among your Facebook friends
Facebook is very diligent about shady accounts that might be operated by bots. Of course, there are plenty of accounts that are owned by real people that might look suspicious to Facebook.
If you only have a couple of such Facebook friends, you won’t be banned. However, if there are too many of those among your friends, Facebook might assume that you’re one of them too. In such cases, you’re at risk of getting banned.
- Your ads might include political messages
This was one of the main reasons why a great number of ads were banned in October-November of 2020 during the US presidential elections. Then, plenty of ads were banned because Facebook wrongly assumed that they also contained political messages.
Such situations can happen anytime, even when there are not any elections in that period because Facebook is quite strict when it comes to politics. So, you should avoid political references in your Facebook ads.
What To Do if You Get Banned on Facebook
Getting banned on Facebook is neither the best nor the worst thing that might happen to you because this problem can usually be solved. When an account is banned, Facebook sends a notification to inform the owner about this event.
If the account is banned temporarily, you could wait for the ban to expire, or you could contact someone from Facebook to try and solve this issue quicker. A permanent ban could be reviewed as well, but the chances of recovering an account that was permanently banned are low.
Most of the time, when someone has a temporary ban, they could still view posts, read comments, but they can’t upload posts, comments, or like posts.
If your personal account got banned
If your account is banned temporarily due to something you have written in a post or something you commented on, you have two options.
- Your first choice would be to wait for the ban to expire and begin using your account after that.
- Your second choice would be to contact someone from the Facebook Help Center to explain to them that you did nothing wrong and it’s probably a misunderstanding.
If you tell them that your comments that they considered hateful were a response to someone who offended you on Facebook, they still won’t lift your ban and in many cases won’t ban the other account either. So, please don’t get into any serious arguments on Facebook if you aren’t looking for a ban.
If Facebook notices any suspicious activity on your account, it might think that you are a bot. In such cases, you won’t be able to log into your account, and Facebook will ask you to upload a photo of yourself and even ask for a photo of your ID. I understand that you won’t be comfortable showing Facebook a picture of your ID, but if this is what you have to do to recover your Facebook account, you have to do it.
If your business account got banned
Your business account might be banned for different reasons. It could be because:
- You deleted too many comments
- There are too many complaints from your customers
- Your posts go against the Facebook terms and conditions,
And any number of other reasons mentioned in the terms and conditions.
When a business account is banned, it becomes unpublished, and the only person who could view it is its owner.
If your business account gets banned, you will be notified about it, and you have the choice to appeal that ban by contacting someone from the Facebook Help Center. Before you do that, you have to read the Facebook terms and conditions to identify which rules that you broke and subsequently remove the posts that committed the violation(s) in question.
If you fix all the issues effectively, Facebook might remove your ban and allow you to continue using your business account. However, if you don’t remove all the posts that go against Facebook’s rules and you still ask Facebook to unban your account, they might just delete it instead. In that case, you can’t even view it anymore.
This is the worst-case scenario, which would require you to open another business account from scratch.
If your ads are banned
As you have discovered in this article, Facebook might ban your ads for a few different reasons. If your ads advertise one of the products that are prohibited by Facebook and they are banned, there’s nothing you can do about it. However, if your ads don’t advertise any of those products and Facebook has wrongly assumed that they do, you have to contact the Facebook Help Center to ask them to fix that issue.
Another reason why Facebook might ban your ads is that it thinks that you are a bot or it notices some suspicious activity on your account. In such cases, you are notified that your ads are no longer running on Facebook, and you would have to contact someone from the Facebook Help Center to try fixing the problem.
They would ask you for an ID picture to prove that you are a human and a screenshot of an invoice to prove that you have been paying for the ads. If there are no further problems, Facebook will start running your ads after one or two days.
How to write an appeal to unban your Facebook account
When you contact someone from the Facebook Help Center to ask them to unban your account or ads, you do it through an appeal. It’s important to write a good appeal because Facebook doesn’t care that you have a business to run and so doesn’t have a problem banning you permanently.
Here’s how to write an effective appeal:
- Identify the rule you violated: It is important to do that because Facebook appreciates when people understand what isn’t allowed on Facebook.
- Apologize for breaking that rule: Write that you are sorry and you don’t intend to break that rule again.
- Explain what have you changed in your Facebook marketing strategy: Lastly, explain what are the changes that you have made to comply with its terms and conditions because Facebook wants to be sure that you won’t violate the rules again.
Unfortunately, not all the appeals result in immediate unbans, but it’s worth trying because it might work for you if you have made changes to your account to comply with Facebook’s terms and conditions.
If you don’t want to ever have to write an appeal to Facebook to explain that you are sorry for breaking its terms and conditions, you should take into consideration all the tips that were mentioned in this article. Please remember that it’s always easier to avoid a Facebook ban than to get out of one.
What to do if you are banned permanently and Facebook hasn’t considered your appeal?
I know it’s hard to realize that all the work and effort you have put in building your business page could be gone if your personal or business account gets permanently banned. Unfortunately, there’s nothing you can do about it if Facebook hasn’t unbanned your account after sending an appeal.
At this point, all you can do is start a new account from scratch and don’t repeat the same mistakes.
Doing Your Best Not to Get Banned on Facebook
A Facebook ban is not something that will happen to you if you behave normally on the platform, don’t break Facebook’s rules, and are an honest merchant.
Remember, if Facebook bans your account, don’t panic. It might not be all lost. In such cases, your best course of action is to write an appeal to the Facebook Help Center. Hopefully, either you or Facebook recognizes their mistakes and the problem can be resolved.