Did you know that 30% of people have bought a product after discovering it on Instagram?
People love using Instagram, and you, a dropshipper, cannot miss this opportunity to gain new customers and make money on it.
Because the platform offers a ton of ways for e-commerce merchants, including dropshippers, to find and connect with potential customers. Plus, with over 1 billion monthly active users, this social network is too popular to ignore.
It’s in the hands of your buyers—via their smartphones—wherever they go. And for many businesses, it’s a driving force for growth.
Yours can be one of them.
But for your dropshipping business to thrive in the ever-competitive e-commerce landscape, you need to know the nitty-gritty surrounding Instagram marketing. This guide will equip you with everything you need to know about marketing on Instagram.
Why Use Instagram to Promote Your Dropshipping Business?
Instagram is the go-to choice for many businesses looking to leverage social media for engagement and growth.
As mentioned earlier, the platform has a massive audience base—standing at 1.3 billion.
Plus, there are millions of daily users who share an estimated 95 million photos and videos per day on the platform. Most importantly, there is no advertisement cost.
Although you can opt for paid advertising on Instagram, it’s not an issue if you don’t want to spend a dime on marketing. You can advertise your products for free on this platform and reach a sizable audience, especially if you have a considerable following.
Here are some statistics to show you why Instagram is vital for your dropshipping business:
- 81% of consumers use Instagram to research products and services
- 200 million Instagram users visit at least one business profile per day
- Instagram advertisers can reach a youth audience of 83 million
- 50% of Instagram users are more interested in a brand after seeing an ad for it on Instagram
- 63% of Instagram users log in to the app daily
- 14% of people use Instagram as a source of news
We can deduce from these stats that there is a ready market for you on Instagram.
People are happy to follow brands on Instagram, and they’re actively exploring and purchasing new products on the platform.
Instagram provides plenty of room for growth and endless opportunities to reach your target audience and convert ordinary users into traffic, subscribers, and sales. But to achieve that, you’ll first need to have a business Instagram account.
How to Create an Instagram Business Account
As mentioned earlier, you’ll need a business Instagram account to get the most out of your marketing efforts on this social media platform.
If you already have a personal Instagram account (most people do), you’ll only need to switch to a professional one. Here’s how to do it.
Step 1: Launch Instagram.
Step 2: Go to your profile, navigate to the upper right corner, and tap the hamburger icon
Step 3: Choose Settings and see if you can switch to a business account from this menu. If you can’t, continue with the following steps.
Step 4: Tap Account > Switch to Professional Account, then continue
Step 5: Select a category for your business, then tap Done
Step 6: Choose Business and follow the prompts.
After your businesses account is set up, you’ll need to optimize it for sales.
How to Optimize Your Instagram Business Account
Once you’ve successfully set up your business Instagram account for your dropshipping business, make sure it looks enticing enough to grab the attention of visitors. Here’s how to optimize it for sales.
1. Work on Your Instagram Bio
Your Instagram bio will give buyers perception of your brand and a first impression.
Make it catchy yet professional.
As the wise say, the first impressions count. You’ll want your Instagram bio to give buyers good vibes about your business. You can achieve this by reiterating your unique selling points in your bio to encourage trust and drive conversions.
Your link is also important. Since Instagram allows for only one link in your bio, make sure it directs the buyer to the most important part of your website. This could be your landing page, product page, or wherever you deem best for visitors to land.
2. Set Up an Instagram Shop
As an e-commerce business selling via the dropshipping model, you’re selling online.
That said, you can benefit greatly by launching an Instagram Shop.
An Instagram shop is an online channel that allows your customers to purchase your products directly within the Instagram app. This can make it easier for your followers to convert as they don’t have to go through the process of leaving the app, visiting your website, and going through the buying process. Check out this guide on how to open your shop on Instagram.
3. Activate Instagram Notifications
The last thing you want is to miss your customers’ notifications.
If customers feel like they’re being ignored, they’ll undoubtedly switch to the competition. Luckily, you can prevent such incidents by activating notifications on your Instagram business account.
Showing your followers that your company is always available is a great way to build brand sentiment and increase engagement.
4. Invest in a Powerful Instagram Analytics Solution
You’ll need analytics to determine whether your Instagram strategy is working.
While the Instagram business account offers some basic performance metrics, third-party analytics tools are better because they allow you to measure more than 25 metrics and customize everything about your marketing.
Hence, third-party analytics can help you to measure the results of your Instagram marketing campaigns accurately. Top Instagram analytics tools worth checking out include SocialFox, Brandwatch, Keyhole, and Hootsuite.
Best Instagram Marketing Tips for Dropshippers
Now that you have your Instagram business account set up and optimized for sales, you’ll need to discover ways to pique your audience’s interest. Here are some powerful Instagram tips you can use to get the most of the platform and drive more sales.
1. Post High-Quality Images
This may seem obvious but posting quality images is paramount.
Professional images with harmonious colors and composition tend to perform better than dull, unattractive photos. Studies show that 93% of buyers focus on visual appearance when making purchase decisions.
That said, if you’re looking to promote your products on Instagram, you need to make sure they’re looking as appealing as possible. Products shot in low light with low-pixel cameras will likely not get even a single like.
2. Include Trending Topics in Your Posts
Want to increase social engagement? Create content around trending topics.
Going with the trends is great for social marketing. If you can tap into what people are already thinking about, you’ll get a significant boost in social engagement.
You can find out about what’s trending in the social space by following top social media influencers. Alternatively, you could use tools like Buzzsumo to discover trending topics.
3. Create Sponsored Ads
Sponsored Instagram ads are an excellent way to reach new audiences for your dropshipping store and create brand awareness.
And the best part?
You can control exactly how much you want to spend on ads by setting an ad budget. Plus, you can showcase multiple sponsored ads or just one ad with the carousel feature. This enables brands to reach their audience in unprecedented ways.
Before sponsored content, only your followers could see your photos and updates. Now companies, dropshippers included, can promote their products to anyone that meets their target audience and increase reach.
4. Use Instagram Stories
Instagram stories are an excellent way to keep your followers engaged continuously through fun content and exciting live updates.
And Instagram users love stories.
Studies show that 70% of Instagram users watch stories daily. What’s more, 25% of millennials and Gen Z use stories to find products and services. So, if you want to market your products to the younger generation, Instagram stories are your best friend.
Instagram stories differ from ordinary Instagram posts because they come in a slideshow format. Aside from increasing engagement and driving sales, Instagram stories are a great way to build trust and fortify the bond you have with your customers.
5. Work with Influencers
If you want to expand your reach on Instagram, influencer marketing is the fastest way to do so. By partnering with the right influencer, you can create brand awareness, generate more sales, and increase your social following significantly.
Influencer marketing on Instagram is incredibly effective. One of the reasons it’s so effective is that consumers value the input and recommendation of the influencers they follow.
6. Leverage Hashtag Contests
Instagram hashtag contests are an excellent way to garner more followers and get user-generated content (UGC) you can use down the line.
Essentially, you give your followers an incentive (like a chance to win a prize) in return for following your Instagram page and submitting a photo or video using a specific hashtag.
All photos which are tagged with your contest hashtag will automatically appear on your contest page. Those who have submitted a photo can encourage their friends to vote on their submission, and whoever garners the highest votes wins the prize.
Instagram is a must-use platform that dropshipping businesses and marketers should add to their marketing toolkit to achieve a competitive edge.